Website /

Concept website

Digital Experience

Concept website

2018

Almas Ciclistas

Deliverables

Web design

User Experience

Advertising

Art Direction

Almas ciclistas idea was born due to raising amount of people using bikes as commuting method in the Spanish cities. This fact correlates with the increased number of cyclist wo have got run over in the highways. 58 cyclist died in 2016.

Accordingly, to remind that there is a human being riding each bike, we set up bicycles able to run by themselves the last mile of the route each person killed could not cover. We obtained the information thanks to cyclists' families who provided information from their beloved ones' mobile devices. Therefore, we were able o recreate their last route forever. These journeys, together with their personal stories and their relatives' testimonies, were compiled in our website almasciclistas.com

Client

Ministerio del Interior. Gobierno de EspaƱa.

Agency

MRM Spain

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davidhid

Visual Designer

Contact me

Current Location

Madrid, Spain